Netflix’s Use Of Artwork Personalization Attracts Online Criticism [Deadline]

Netflix’s Use Of Artwork Personalization Attracts Online Criticism [Deadline]

By Dawn C. Chmielewski

October 22,  2018 | Netflix often touts is personalized recommendations as one feature that differentiates the streaming service from traditional media. But one of the subtle tools it uses to deliver suggestions — carefully selected artwork or images, designed to entice the user to watch a movie or TV series based on past viewing — became the focus of online criticism.

Stacia L Brown, a writer and creator of the podcast Hope Chest, took issue with an approach she found manipulative — some even raised the prospect of racial profiling.

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