30 Apr Does Original Content Help Streaming Services Attract More Subscribers? [HBR]
By Jeff Prince and Shane Greenstein
April 24, 2018 | Users have always wanted to save money on their subscriptions, for example, so price is a factor. Delivery method and technology matter too. But perhaps most important is original content, which some industry insiders believe can and does drive streaming subscriptions. Consistent with this belief is the recent trend of streaming content providers investing more and more in original content — Netflix and Amazon very notably, and even Apple is starting to make its own shows. (Though it’s worth noting that Netflix recently claimed customers don’t care where content comes from.)
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