Biggest Challenge For Hulu, Netflix And HBO? Getting Millennials To Pay [Forbes]

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Biggest Challenge For Hulu, Netflix And HBO? Getting Millennials To Pay [Forbes]

By Jonathan Berr

August 21, 2018 | Chief executive Bob Iger of  Walt Disney  is facing a challenge that will make his recent victory over Comcast in the battle for 21st Century Fox’s entertainment assets seem like a walk in the park.

I am not talking about the difficulty Iger will experience in integrating the storied 20th Century Fox studio and other assets of Rupert Murdoch’s media empire into his company. Nor I am I talking about the pressure Iger is under to boost the financial performance of ESPN in the age of cord cutters. No, the issue I am talking about is more basic — how to get millennials to pay for video content.

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