Quibi Reviews: The Good, the Bad & the Meh [THR]

Quibi Reviews: The Good, the Bad & the Meh [THR]

By Daniel Fienberg

April 6, 2020 | Quibi is either launching at exactly the wrong time or exactly the right time.

The entire model of the shortform programming streamer founded by Jeffrey Katzenberg and Meg Whitman was built around providing viewers with “quick bites” — the name, pronounced “Qui-Bee,” therefore really ought to be “Qui-Bye” — of drama, comedy, unscripted content and news that could be watched on your phone during pauses in ordinary life: mid-commute, waiting for a meeting to start, etc. With much of the population in quarantine, “ordinary life” is wishful thinking. However, shut-in audiences are hungry for content, and Quibi surely has that in abundance.

Read more on The Hollywood Reporter.

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