03 Jun ‘Something enormous’: Inside Walmart’s ambitious Vudu streaming plans [Digiday]
By Sahil Patel
June 3, 2019 | At the center of the retail giant’s plans is Vudu, a video service and storefront the company acquired in 2010. Vudu offers more than 8,000 movies and TV shows for viewers to watch for free (with ads), as well as a library of more than 150,000 movies and TV titles that people can purchase or rent.
Since the tail end of last year, the retail giant has been investing in free original and licensed programming, aiming to tie that with a growing video ad business, in the hopes that its retail power and customer purchase data can ultimately bring in advertisers that have dreamt of large-scale shoppable video advertising, but haven’t seen it become a reality just yet.
Read more on Digiday.