22 Jan Viacom spent $340 million on Pluto TV to get into free streaming [Fast Company]
By Jared Newman
January 22, 2019 | Viacom is buying its way into the ad-supported streaming video business by acquiring Pluto TV in a $340 million cash deal. The deal underscores media companies’ growing interest in free, ad-supported streaming as an alternative to taking on Netflix, Amazon Prime, and Hulu (plus Apple, Disney, and AT&T’s WarnerMedia later this year) in the paid subscription business.
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