16 Sep Apple Has the Cash, But Does It Need a Hollywood Studio? [Bloomberg]
By Tara LaChapelle | Bloomberg Opinion
September 13, 2019 | Apple Inc. is getting ready to launch its own streaming-video service, Apple TV+, in the coming weeks. Compared to Netflix and other rival offerings, the new app will feature a rather skimpy lineup of viewing choices. That’s reigniting the will-they/won’t-they debate around Apple and the handful of Hollywood studios that look ripe for an acquisition.
The tech giant announced this week that Apple TV+ will launch on Nov. 1, beating Walt Disney Co.’s rival product to the market by 11 days. Apple TV+ will cost $4.99 a month, which is $2 less than Disney+, and on the face of it, significantly cheaper than Netflix and AT&T Inc.’s HBO Max, set to debut next spring.
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