NBCUniversal’s Peacock Gets an Enthusiastic Reception From Wall Street [Variety]

NBCUniversal’s Peacock Gets an Enthusiastic Reception From Wall Street [Variety]

By Elaine Low

January 21, 2020 | You’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal’s new over-the-top entertainment platform sent shares of corporate parent Comcast to an all-time high after its unveiling at the company’s Jan. 16 investor day. The service brought to you by one of America’s oldest traditional broadcasters, it turns out, might be setting a new inflection point for the streaming industry with its innovative use of … advertising.

Read more on Variety.

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