Walmart Taps TV Exec Mark Greenberg To Explore New Streaming Service [Deadline]

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Walmart Taps TV Exec Mark Greenberg To Explore New Streaming Service [Deadline]

By Bruce Haring
Mark Greenberg is a consultant for Walmart

Mark Greenberg

July 28, 2018 | Walmart is collaborating with veteran television executive Mark Greenberg on a new video streaming service that would challenge the dominance of Netflix and Amazon by targeting Middle American tastes in programming.

The venture is in the early stages of development and has not been formally greenlit by Walmart, according to reports. The company isn’t expected to make a decision on moving forward until late summer or early fall.
Read more on Deadline.
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