01 Jun Can Viacom Leverage Pluto TV Into a Major Streaming Video Business? [THR]
By Natalie Jarvey
May 31, 2019 | With Pluto TV, an ad-supported platform that has attracted 16 million monthly users by mimicking the experience of channel surfing for cord-cutters, Viacom hopes to extract new dollars from old episodes of The Hills and All That. It’s just one element of a prolonged turnaround strategy that includes a growing ad-targeting platform, plans for more digital video production and new infrastructure to exploit its library for third-party buyers.
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