Deeper Dive—Disney+ and the case of the Netflix-killing bundle [FierceVideo]

Deeper Dive—Disney+ and the case of the Netflix-killing bundle [FierceVideo]

By Ben Munson

August 9, 2019 | Pitting Netflix against Disney in a good old-fashioned donnybrook for the U.S. streaming market is good fun, but not a realistic depiction of the industry. At least, not until the Disney+ bundle showed up.

This week Disney+ confirmed its long-speculated streaming service bundle, which will include Disney+ (launching Nov. 12), Hulu with ads and ESPN+ for $12.99 per month. The math comes out to about a $5 discount – or essentially either ESPN+ or Hulu for free. It’s a compelling offer and it will absolutely add to ESPN+’s 2.4 million subscribers and Hulu’s 28 million paid subscribers. It’s also priced the same as Netflix’s most popular plan.

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