Netflix Must Add Ads or Lose Millions of Users, Needham Says [Bloomberg]

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Netflix Must Add Ads or Lose Millions of Users, Needham Says [Bloomberg]

By Ryan Vlastelica

December 10, 2019 | Netflix Inc. was downgraded to the equivalent of a sell at Needham, which reiterated its view that the video-streaming company was at risk of losing millions of U.S. customers in 2020 given rising competition, including from low-cost rivals.

The company “must add a second, lower priced, service to compete with Disney+, Apple+, Hulu, CBS All Access and Peacock,” analyst Laura Martin wrote to clients, who forecast 4 million U.S. subscriber losses next year if the company doesn’t make changes.

Read more on Bloomberg.

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