Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix? [Deadline]

Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix? [Deadline]

Above: ‘The Mandalorian’ has been a huge hit for Disney+.

 

By Dade Hayes

January 2, 2021 | After a landmark year when several new billion-dollar streaming services jockeyed for attention, there is a big question greeting the new class as 2021 begins: Where from here?

Apple, Disney, NBCUniversal and WarnerMedia, the most prominent new players in the streaming game, have all made a solid go of it, to varying degrees. (Alas, poor Quibi, we hardly used ye.) Each now needs to evolve for the long haul. Regardless of how they respond to that challenge, it is clear that the great streaming eruption of 2020 will be remembered as merely the opening act of the drama.

“A decade ago, or even five years ago, media companies were dipping their toes in the water, but they were more focused on keeping their traditional businesses going,” one senior-level media exec says. “Now, it is no longer about toe-dipping. These companies see that they have to act.”

Read more on Deadline.

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